2014 Beef and Sheep Conference took place in Torino/Italy.

Both the internal workshop and the public Global Forum were run in the Pacific Fortino Hotel. Participants from more than 20 countries participated in the internal workshop. The Global Forum saw an audience of 90 participants with decision makers of the Italian beef supply chain (producer organisations, breeding, slaughter industry, marketing, retail) as well as the agri benchmark partners. The Conference was jointly organised by the following institutions:

1. Research Centre for Animal Production - centro ricerche produzioni animali (CRPA)
2. Association of Beef Cattle Producers of Piedmont (ASPROCARNE)
3. agri benchmark Centre